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Marketing and Advertising Your Business On The Radio:
Listen to the Best Radio Ads and Commercials Below >>
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Should You Advertise On Radio?
Why would you consider using radio advertising to promote your business? Because radio commercials work! Radio not only reaches drivers but a lot of people listen to radio at work.

Over 12,000 stations in the U.S. reach 95% of consumers; 8% of all advertising dollars are spent on radio. And unlike high-priced TV ads, radio marketin and advertising is affordable and cost effective for most small business owners. Use these 8 advertising tips to get the most out of your ads.

Listen to The Best Radio Commercials

Products & Services Radio Ads

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"Andy Jones"
2004 Nickel Festival	Target Marketing and Communications Inc
	Strategic use of static makes the radio ad seem old and keeps you listening to Andy Jones.

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"Beef , It’s What’s For Dinner"
Cattlemen's Beef Board	Agency Unknown
	Repetition is used in this radio commercial to make the point.

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"Boring"
Playboy Magazine	Flying Brick Radio
	Find out what "guys" really should be doing with their day in this commercial - at least- according to Playboy.

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"Censored"
Dunwoody Institute	Colle + McVoy
	Repetitive use of bleeped out words gets the point across clearly in this radio commercial.

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"Daddy, Where Did I Come From?"
FirstAuction.com	RadioActive Ads
	Clever and funny, this radio advertisement keeps your attention.

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"Dead FM"
Glaxo Smith Kline-Lucozade	Ogilvy
	Phone in radio program style ad for a product that will energize any zombie.

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"For All The Bad You’ve Done – All You Can Eat Buffet"
Sobe Life Water	Agency Unknown
	Silly radio ad - but effective.

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"Intercom"
National Camera Exchange	Scott Jorgensen
	We’ve all felt like the lady in this radio commercial - with a twist

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"Mental"
FedEx Champion Car Racing	Martin/Williams
	Funny radio ad that incorporates racing in a unique way.

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"Moon Landing"
Papa John's Pizza	Radiofilms, Inc.
	Witty commercial that makes use of history to promote pizza!

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"New Baby "
Mercedes-Benz	Radiofilms, Inc.
	Funny radio ad that delivers a clear message on when to choose a Mercedes.

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"Really Loud Cell Phone Talker Guy"
Bud Light	The Fun Times Guide
	Dumb Bud Light commercial- but keeps you listening.

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"So Many Weddings"
Delilahs	David Witz
	This ad gets you listening and wondering and then surprises you.

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"The Wire"
Jaguar	Radiofilms, Inc.
	Cute radio commercial that catches and keeps your attention.

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"Vintage Miller Beer"
Miller Beer	Agency Unknown
	This is a classic commercial and sound so dated it almost works again.

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"Wedding"
Volkswagen Bora	Owens DDB
	Fast paced talking makes you concentrate on the commercial and lets the message sink in.

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"What Would You Do?"
The Oregonian	RadioActive Ads
	Fun and effective use of radio advertising.

Public Service Radio Ads

"EZee Smoke System"
Courtesy Worthit.org	Agency Unknown
	Find out how to make your own cigarettes and get all the benefits in this double entendre public service advertisement.

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"Fastest Growing Crime"
Courtesy BECU.org	Agency Unknown
	Find out how to protect your computer from identity theft in the is information packed ad.

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"Fire Starter"
Partnership for a Drug-Free America	Office of National Drug Control Policy
	Babysitters and responsibility and drugs - not the ideal mix - as portrayed in this public service advertisement.

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"Intercom/Bored"
Minnesota Corn Growers	Kruskopf Olson
	Cute ad where a bored gas station attendant uses intercom to pass information on to those at the pump.

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"I Smoke While I'm Coloring."
Michigan Department of Community Health	Brogan & Partners and Radish Creative Group
	The hazards of second hand smoke are emphasized when told by children.

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"Kid Therapy"
California Earthquake Authority	Radiofilms, Inc.
	From the mouths of babes - parents learn about earthquake safety and being prepared from their child.

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"Life Easier"
Nova Scotia Office of Health	Extreme Group
	Funny twist on the same old same old quit smoking ad.

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"Smell"
Nova Scotia Office of Health	Extreme Group
	Humor is again used to twist this stop smoking ad.

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"Target Market"
Minnesota Dept. of Health	Clarity Coverdale Fury
	Innovative ad that shows the true face of the tobacco companies.

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"Tequila"
Only In Houston.org	Agency Unknown
	This ad is ambiguous. Take a listen and see whether you think it's a public service ad or not.

Political Viewpoint/Commentary Radio Ads

"Buzz Flash"
	Courtesy of: Buzz Flash
	Whether you agree with the war or posing questions works to get listeners attention.

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8 Radio Advertising Tips and Marketing Ideas

1. Be brief. Keep your ad to 30 seconds.
2. Be original. Most radio ads are so boring that its easy to tune them out.
3. Find out which stations your target market listens to, and buy ad time there.
4. Advertise with two or more radio stations to cover your target market.
5. Use one station one week and another the next and track your results.
6. Buy 12 to 18 ads per week.
7. Advertise every other month so people don't forget your business.
8. Focus your ad buys during the morning and evening commute times to target the most listeners.

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Submit Your Favorite Ads   Have a suggestion? Have an ad you think works, is particularly clever or funny or the best example on radio marketing you've heard? Submit it here for consideration in our Best Ads Section.
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